2022 winner of the prestigious Cannes Lion Gold Award for Creative Business Transformation
I joined the product team after the initial design was complete. After feedback from users, I changed the design to a more immersive experience.
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My Role
UX Lead: Product Improvement
Deliverables
Wires, Mockups, Prototypes
Standardize the way structure photos are taken for later AI interpretation.
To allow artificial intelligence to evaluate photos for damage to electrical infrastructure, we needed a way to standardize the photos our inspectors take.
The team interviewed users, asking about their impressions of the initial design. We also watched while they used the initial prototype. The main things we learned:
Over several iterations of design and feedback, we made improvements that address the challenges and simplified the flow.
We agreed: the experience shouldn't take the user out of the camera interface. Our nickname for the new version was AR1: "Assisted Reality First". We went from a flow with several interstitial screens...
...to one required screen, which was the camera interface. If the user wanted to check the quality of their photo, they could do it at the end of the process, or at anytime they wanted to, instead of getting interupted after each photo.
I was able to replace the separate gallery page with thumbnail images on on the left side of the camera interface. Tapping on any thumbnail allows the inspector to review the enlarged photo in a modal - without leaving the camera.
Addressing the inability to get close enough, we added a zoom feature.
First Design: Static Zoom
At first the team used a simple, single zoom setting, on tap of the Zoom button.
But our inspectors wanted more control.
Refined Design: Variable Zoom
So we added a variable zoom.
And to save valuable screen space, it was designed such that the zoom affordance only displayed on tap of the zoom button.
We're in a constant evolution with this product. And we're still testing some of the features. We're also still in the process of evaluating the quality of the photos.
But after using it, our inspectors found the guidance quite helpful.
Michael Blaser
User Experience
mike@mikeblaser.com