I strive for delightful experiences, driven by data. 

Select Work

The New MySCE

SCE’s first customer app in a decade.  I led a team to design and research this MVP that employed the device’s technology to maximize the user experience.

An iOS App For Line Crews

An app that helps SCE’s lineworkers register and get online RFI’s, devices that can shut off power remotely.

All to help SCE reduce the threat of wildfires in California.

Customer Crew Connect (C3)

An app that saved time for our electrical crews while giving our customers more accurate data in real time.

Data Visualization

Designing data so that people can digest it quickly and easily.

Assisted Reality iPad App

An app that helps our equipment inspectors take a standarized photo to be read by AI.

Voice & Chatbot Interfaces

Working on chatbots and an Alexa skill changed how I thought about user interface, where I applied psychology research.  And I wrote best practices that weren't available.

Win8 UI for Digital Textbook

Designing the Windows 8 version of the award winning, next generation of textbook.

Customer Bill Redesign

Redesigning two formats of the customer bill: paper and digital. Data visualization was key, as were ways to make the digital version more appealing than paper.

SCE Move Center

Redesigning a less than ideal service experience at Southern California Edison.

Michael Blaser

User Experience

mike@mikeblaser.com